Edra is one of the Italy’s hallmark companies which first started to collect creative items from young designers in 1987. It is combined with excellent function and forms and the company led to a rapid rise on national and international markets. Massimo Morozzi is the art director of the company and thanks to him, Edra consolidated it’s design process.
Edra combines advanced technology with traditional craft skills. And ingenious use of a wide palette of colours. Edra is synonymous with continual experimentation with materials - whether fabrics, leather, methacrylate or wood - exploring how to create new distinctive skins for its product range. The Company has always blended age-old craft traditions hailing from its region of Italy with new inputs from distant lands. Local features are translated into a global language that speaks to the emotions and the intellect.
