In 2005, Stefan Bench - a repeatedly awarded designer - together with Carl Holloway - an emerging architect - founded the intheDetail Studio in Birmingham in the United Kingdom. Works of intheDetail range from interior design to industrial design and architecture. The relationship between shape, practicality, materials and refined details breathes life into projects featuring a strong personality and visual identity. A number of their products have recently been offered for sale in the MOMA stores in New York and Tokyo.