Duravit and Hansgrohe has launched PuraVida, a complete bathroom suite designed in collaboration with Phoenix Design. PuraVida brings poetic purity and clarity of form to the bathroom, fusing minimalism and elegance to create a sleek, yet gentle, flowing and graceful look.
"Everything about this range is completely subtle, nothing is excessive, nothing is pretentious," said Tom Schonherr of Phoenix Design. In designing PuraVida, Schonherr and partner Andreas Haug sought to modify pure geometry in order to create a sense of gentle movement. To that they added emotion, based on Schonherr's sense that, "In the future, there will be a need for a new form, for new emotion. Everything will become more joyful and more lively."
The soft exterior and gently formed interior of the PuraVida washbasin create a sense of spacious elegance. The interior of the basin is flat and gently bevelled, creating a delicate "wave," while its overall shape is exceptionally soft, creating a sense of effortless motion. Each of the PuraVida designs seems to float, enhancing the collection's ethereal qualities.
This collection of carefully-planned details is also an expression Phoenix Design's notion of contemporary luxury. All in all, this wide range of ceramics, furniture and bathtubs successfully evokes just that: soft, flowing, timelessly modern elegance.
Hansgrohe has also introduced an electronic shower control feature called the RainBrain. The device is an innovative coloured touch-screen that allows digital operations of PuraVida shower family and high-end shower systems. Users get to select showering functions like contrast showers, water cascades or controlling external lighting to create an ideal ambience during showers. RainBrain allows the save of up to five customisations as well as connecting to an MP3 player or iPod via Bluetooth to pipe music into the shower.
PuraVida collection earned much awards including: the red dot award, the iF Product Design Award 2010, the Good Design Award of the Chicago Athenaeum, and a gold medal in the "Good Design 10" contest of the Deutscher Designer Club (DDC) e.V.
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